Previously known as “Google Places for Business” or “Google+ Pages”, Google’s My Business is an online profile of information for your business used by Google’s various search platforms.
By default, Google collects this information for every business location it discovers while crawling the world wide web. Business owners can verify themselves with Google and gain access to their My Business dashboard. From this dashboard they can simply and efficiently manage their business information across all Google’s various search platforms from a single location. Platforms like: Google Search, Google Maps, Google +.
It is important Business Owners verify themselves with Google so they can manage their business profile and correct any incomplete information automatically collected by their robot algorithms.
For example, business locations on Google Maps are rarely 100% accurate and should highlight the business premises. Most of the time an automatically placed location “pin” for a business is close enough, however as the number of location related searches grows rapidly in line with the popularity of mobile devices, users are starting to have higher expectations of accuracy. (50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase). A correct location pin is a sign of an engaged business that cares about its customers.
Contact us today to see how we can assist you in verifying your My Business profile and allowing your online Business View to improve engagement with your customers.